On November 28, 2019, Roadone Tire 2019 Cambodia Distributor Conference was solemnly held at Sokha Phnom Penh Hotel. Mr. Niu Fei, General Manager of TONGLI Tire Co., Ltd., attended the conference with senior executives of the company, as well as representatives of many overseas dealers and partners of Roadone Tire from Cambodia.
In recent years, Roadone tires actively participated in the global automotive market competition, international operating capabilities have continued to increase. The brand’s overseas visibility and influence have significantly increased, with its market share No. 1, tube tires takes over 80% and its steady entry into the Cambodian market! Taking advantage of the new opportunities brought by China’s “Belt and Road” initiative, Roadone Tire has now completed five major global sectors, including the Middle East, Southeast Asia, Eastern Europe, Africa, and the Americas, and steadily accelerated the development of overseas markets.
The meeting highlighted a number of new breakthroughs in the internationalization process of Roadone Tires in 2019. At the same time, it carried out strategic deployment and planning for the work of the next year, and conducted in-depth exchanges and discussions on the future internationalization strategy by division and segmentation. Representatives from participating dealers said that the conference has enhanced the confidence of both sides in the global development of Roadone tires and is willing to join hands with Roadone to create a new legend.
Facing overseas partners, Mr. Niu Fei said, “In 2019, with the strong support of overseas distributors, Roadone Tire actively participated in various activities in the global market. In terms of brand building, Roadone Tire will actively cooperate with global cooperation. Partners continue to carry out more diversified marketing and experience activities to promote both brand and sales. In terms of sales and service system construction, Roadone will work with overseas dealer teams to vigorously promote standardized management of marketing and services and establish a rapid response mechanism. Quickly respond to market changes. Facing the future, Roadone Tire will further explore the global market. We will accelerate the development of overseas markets with a wider vision and a more open mind, and gradually improve the layout of overseas markets.”
The dealer conference reviewed Roadone Tire’s insistence on the development of high quality, “positioning high-end, quality first, innovation-driven” in recent years, and summarized the dazzling achievements made in overseas markets in recent years. To ensure the smooth completion of each process, Gao Ming, the quality director, introduced the process standards of Roadone tire quality management system in detail. In recent years, TONGLI has always attached importance to technology research and development, and has obtained a total of 40 patents since its establishment, creating its own core technology for national independent brands.
Later, the technical director Jiang Yi explained the technical characteristics of Roadone tires in detail. At the conference, Roadone also presented awards to high-quality dealers, and shared excellent cases in the Cambodian market with global partners, and encouraged participating dealers to continue their efforts, work together with Roadone tires, make breakthroughs, and build a new pattern for overseas markets.
This overseas dealer conference is undoubtedly an important measure for Roadone Tire to start a new chapter of globalization in the future. Through in-depth exchanges, the two sides reached a consensus on cooperation methods, policy support, and market planning, further enhancing mutual understanding between Roadone Tire and dealers in different regions, and laying a foundation for promoting further cooperation and expanding the global dealer network. A solid foundation.
At the end of the conference, Mr. Niu Fei said, “We always sincerely look forward to establishing an open, inclusive and win-win partnership with our global distributors. Let us work together to develop a broader global Market, paint anew blueprint for a better development!”
